With thousands of digital companies worldwide selling marketing technologies, it is not surprising that businesses often feel overwhelmed with the choices in front of them. According to a study done in 2018, only two out of nine businesses use marketing technologies to improve their business, with the two only being software companies. But, in 2020, there is a rise of about 46 percent in this statistic. It is because companies have become aware of the fact that these marketing technologies offer various benefits to them. It can allow them to increase their ROI in a short amount of time.
However, a company should know how to use these marketing technologies. It has to see how marketing technology can help them reach their target audience as they have to offer them something that provides value, or it can be a service or product they require.
If you are a business owner who wants to know how to implement marketing technologies to improve your business, you have come to the right place. It will allow your business to find the right target audience as you will be able to get the word across of the value your company offers to them. Today, in this article, we will share a list of marketing technologies and how you should use them to help your business grow.
Marketing technologies are at a point where every marketing activity from lead generation to customer engagement is trackable with the help of various tools. Compared to the past, companies can now easily track their marketing channels, ads, technologies, and everything else related to their online marketing campaigns.
According to a study, companies waste half their marketing money as they don’t know where that half goes. However, due to the presence of analytics solutions nowadays, companies are now able to track where every cent of their money goes.
However, for your company to do the same, you need to use various analytics tools to keep track of all your marketing activities to adjust your marketing campaigns accordingly.
A tool like Google Analytics is helpful. It will allow you to create reports or analytical ebooks according to the data presented on it. These reports and ebooks will be useful in updating your marketing campaigns as they will provide you insight into what marketing strategy needs tweaking. If you want to explore a variety of options for creating an eBook, click here.
Google Analytics is a perfect tool for you if you are a small to mid-sized business. With the help of the valuable data provided by these tools, you will quickly adjust your marketing strategies as you will know what is working and what is not with the help of the provided analytical data.
Email marketing is the epitome of digital marketing. It is a tool that will allow your company to reach a global audience without spending tons of your marketing money on it. However, you will have to be careful not to end up spamming people inboxes, as it will be counter-productive. A good idea would be to create a mailing list and ask people to sign up for it.
You can then use this mailing list and send out offers to people who agree to be on that list, allowing you to engage an audience with a bigger chance of purchasing the offer or product you sell.
Mailchimp and Constant Contact are examples of two email marketing tools that will effectively conduct email marketing.
SEARCH ENGINE OPTIMIZATION (SEO)
You might have seen the term SEO mentioned everywhere on the internet. It includes tools such as Analytics, paid search ads, and search engine optimization, which will allow your business to get organic search listings for its website. As both B2b and B2C buyers search online to buy services, you need to be at the forefront when they do so, especially if they match what you sell.
With the help of SEO, your business can optimize its website content with the right keywords that see the most engagement. You can also integrate Analytical data and CRM with SEO to know which ads see the most clicks and which ads can generate the most revenue for your business. Tools that accomplish such a feat include Google Adwords, Wordstream, and BrightEdge. With the help of SEO, your business will be able to enhance its website content and be ranked by Google at the top of its search pages.
Nowadays, almost everyone has a mobile device, and it is a perfect idea to take advantage of it by having a mobile-friendly website. A mobile-ready website should have a responsive design that will allow it to fit on the mobile device used to view it. Another approach is to create a stand-alone mobile site that people can only open on mobile devices.
Whenever someone opens your company’s website on any mobile device, their browser will redirect them to its mobile variant. In an era where content is king, your mobile web page needs to have quality content to attract a potential customer and stay on it.
Automated marketing allows you to have everything in one place. It is the best of all worlds as it provides analytics, SEO, mobile marketing, and email marketing in one whole package.
It is a technology that combines online forms, audience activity, web content enhancement, analytics, email campaign management, and lead generation, all in one small space. Automated marketing is the best possible solution for businesses that cannot focus on individual marketing technologies. It allows them to smartly manage their marketing activities in one software solution without the need to open multiple software, save time, and reduce effort. It can lead to an effective marketing campaign, allowing the company to increase its revenue.
THE FINAL WORDS
Nowadays, businesses can use a wide range of technologies to find their target audience and engage with them. It is easy to be overwhelmed with the choices presented in front of them. However, the crucial thing here is to understand what your company is trying to achieve. A perfect practice would be to set goals and create a strategy to accomplish these goals. It will allow you to know which tools are best suited for your use case. Today, we have shared with you how you can use marketing technologies to improve your business. So, it is a good idea that you consider them to enhance your marketing strategies.